Whilst perusing the stalls at the TENT London design show a few weeks back, I was reminded of the importance of exhibitors’ business cards and informational flyers, especially when there’s a vast amount of finely crafted aesthetics and innovation competing for the attention of visitors, and potential investors or collaborators.
The ability for visitors at these kinds of shows to take a small souvenir away with them that serves as a contacts resource and reminder of the experience is key, particularly if the exhibitor is engaged in conversation or demonstrating their work to someone else, leaving no opportunity to directly talk to them and forge a link. I gathered quite a few cards at TENT – mostly as a trigger for later research – storing them in the back of my notebook so they wouldn’t get lost.
Often, there is a disparity between the design and information on these cards, and the intrigue I had when looking at the product or concept on display. It struck me that creating StoryCubes that act as keepsakes from the experiences might bridge this gap; shouldn’t high-end design work have a suitable counterpart for promotion? Obviously a cube is a lot more unwieldy than a card, even when folded flat, but perhaps in the process of taking the care to protect it, having to physically carry it rather than stuffing it into a wallet or pocket, it becomes more than just a scrap of details – a three-dimensional memento, almost a trophy, that can sit on a desk or shelf, hopefully stirring up the same interest its new owner had when looking at its source.
